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Transformation Challenge
Shenzhen Yousheng New Energy Co., Ltd. requires:
1. The main material must contain ≥30% recycled materials (GRS certification)
2. The carbon footprint of the entire process must be reduced by 40%
3. The cost increase must be <15%
Breakthrough solution
Recycled material closed loop:
Join hands with Taiwan's environmentally friendly yarn factory to develop RPET canvas (32 plastic bottles = 1 bag)
Recycle scraps to recycle buttons/tags
Green production reform:
Photovoltaic power supply covers 60% of production capacity
Water-based glue replaces oil-based glue (VOC emissions↓90%)
Value realization
1. Obtain GRS 4.0 certification in 3 months (industry average 8-12 months)
2. Carbon footprint reduced by 52%, and the product obtained the ECOPASSPORT label
3. The overall cost increased by only 9%
Brand declaration: "After this bag was marked as 'Green Made in China' on the European and American official website, it was still sold out at a premium of 30%!"